Sharing advice

I was recently asked to contribute to a local business magazine called VOX about the best piece of advice I could share with other business owners. It got me thinking about all the great advice I have been given – or shared – over the years since I set up my business over a decade ago.

I certainly had a wealth of insight to choose from, but what I shared with the magazine was the following:

“Create and develop your business through building great relationships, be authentic and deal with like-minded people. People don’t like to be ‘sold’ to. Your product or service will sell itself at the right time, to the right client if they know and trust you.”

In this instance I was limited to a word count, but my quote felt like good advice and something I have kept in mind throughout my time running Career Evolution. However, I would also have liked to add, that sometimes, the right thing to do, is to turn business away.  To any business – young or old – out there, this sounds anathema, but it is sound advice as it is imperative that you remain true to your service and its value, and you work with people and businesses where you can add real value and the benefits are mutual.

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