SWOT analysis: Time for a spot of self-analysis

As many of you will know, SWOT analysis (also known as the SWOT matrix) is a strategic planning tool. It is used in business to identify aspects of an individual, team or company.  The acronym spells out the key features that can affect outcomes and performance on any given project or strategic plan. They are STRENGTHS, WEAKNESSES, OPPORTUNITIES and THREATS. They have become a familiar and universal way to quickly identify and isolate these key areas. Then, through a discussion or analysis, a SWOT model can be quickly noted down and understood.

How can SWOT help you?

It’s an interesting exercise to apply the rudiments of SWOT to self-analysis, when you’re thinking about how your career is progressing, for example. It is also useful when choosing new paths or making important, career-related decisions.

Strengths are characteristics and assets that give you an edge over others

Weaknesses are those traits which could be seen as detrimental or need improving

Opportunities are aspects of your sector that you could make use of in your favour

Threats are areas that could cause uncertainty or turbulence for you.

Two sides of the same coin

Strengths and weakness are obviously flip sides of the same coin and can be easily identifiable. You’ll know what you are good at and where, if anywhere, you fall short. When thinking of your strengths, think about things such as your experience, education, qualifications and aspects of your job you’re particularly good at. These can be seen as skills that set you apart from the pack. You can also include achievements that you’re most proud of here too.  Weaknesses are often seen more by other people than acknowledged by yourself. It may be useful to ask others’ opinions on this one. Traits such as a lack of punctuality or organisation can be offset by your stronger suits, but there’s always room for improvement.

Identifying the opportunities

Opportunities are chances that come along that you could make greater use of in your career progression. These could be job opportunities, but also such aspects as new technologies and networking could fall under this heading too. Threats also need to be identified. They can be rival businesses or challenges you face at work – be they colleagues or technological change. One of the most prominent threats currently in business, apart from the obvious impact of the pandemic, is the way technological change is driving business development. Many traditional office roles are becoming obsolete. However, this can be overcome by retraining or looking at allied sectors, where your skills may be transferable.

Defining a clear direction

Categorising your work personality in this way, using SWOT data, will help to define your career path. It will also reveal where your true strengths and weaknesses lie. However, it’s not always easy to do this on your own.  At Career Evolution, we have a team of highly qualified and experienced Consultants and business Coaches that can work with you to turn problems into challenges, and challenges into opportunities.  So, if your business is investing in outplacement and you would like to find out more about how we can help you, visit www.career-evolution.org.